Comic-Con will stay in San Diego for at least three more summers.
The organizers of the annual four-day convention that since the 1970s has grown to be one of the most anticipated events in popular culture announced Tuesday the signing of a new agreement to remain in San Diego through 2027.
“We are excited to stay in San Diego for the next few years, which is made possible, in large part, to the many hotels that offer competitive rates and meeting space,” Comic-Con spokesperson David Glanzer said in a statement.
Concerns about rising hotel prices and lack of sufficient accommodations for the tens of thousands of fans who show up each year have been a sticking point for organizers.
Comic-Con officials have worried attendees could be stopped from returning unless a block of hotels concentrated in downtown San Diego and Mission Valley provide discounts on room rates.
Details of the agreement were not released, but in his statement Glanzer acknowledged the extension “came down to the wire” and that Comic-Con officials are “grateful for the additional hotels who came on board to allow for this agreement to be signed.”
Back in July, event organizers had agreed to stay put through 2026, so the extension announced Tuesday will tack at least one more year onto the deal.
Mayor Todd Gloria said Comic-Con “is part of San Diego’s identity,” nodding to 135,000 attendees who filled the San Diego Convention Center and other venues across the city last year.
“This event is not just a celebration of creativity and fandom — it’s a major economic driver for our city, supporting local businesses and showing San Diego on a global stage,” Gloria said in a statement.
The 2025 edition of Comic-Con will take place July 24-27, with a preview night on July 23.
“San Diego and Comic-Con are a shining example of what can be achieved when our tourism community works together,” said Shawn Dixon, board chair of the San Diego Tourism Authority.
In 2024, it’s estimated that Comic-Con produced a regional impact of $160 million and generated more than $3 million in hotel and sales tax revenue for the city.
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